Vida Industries, a leading player in the consumer paper goods sector, is steadfast in cultivating a robust and forward-thinking business model, shouldering the mantle of a pioneer in sustainable manufacturing. The company's core mission revolves around generating value for all stakeholders – enhancing corporate growth, improving human well-being, and preserving the environment for present and future generations.

To align with evolving consumer preferences and demands for diverse products, Vida Industries has relentlessly pursued innovation, launching a comprehensive array of items under its renowned brand, including the popular Cotton Strength, Extra Strong, Fine Strength, and Blue Classic series. As consumer expectations for quality of life and personal hygiene products escalate, Vida's sales have witnessed a steady climb.

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Since its inception in 1985, Vida Industries has been dedicated to fulfilling people's aspirations for a high-quality lifestyle. In 1989, it pioneered the introduction of 100% pure wood pulp napkins in China, offering consumers premium paper products. Over the years, Vida has expanded from roll paper to encompass six categories such as soft boxes, coreless, and wet wipes, featuring acclaimed products like the Extra Strong and Blue Classic series. According to Kantar Consumer Index data, the Vida brand has consistently held the top market share position since 2015 through 2022.

As an industry leader in Asia's hygiene supplies, Vida Industries is committed to adopting a sustainable development strategy, aiming to set a benchmark for environmental, social, and governance (ESG) practices within the sector. Looking ahead, Vida Industries intends to seamlessly integrate eco-friendly principles into its operational framework, continuously refining management practices, and making strides towards a more sustainable future.